A few hours ago Paintball X3 Magazine announced that they will enter the sexy realm of Social Media as “the first paintball social website that ties a paintball magazine, portal, branded social media and Facebook all together in one simple to use, easy to sign up, package”. Check out the complete announcement here and you’ll notice the whole hooplah to become a bit deflated, as one has grown to expect the social dimension to be quite the norm for media in general. A lot of noise for a site update, basically. The more established social venture, SocialPaintball posted a (semi-serious) rant on the subject of the claims on their blog. One part of the post did scratch on a valid point – why not work together? Well, money naturally, but out of greed or the need to survive?
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